We
connect
people
Integrated
Annual
Report
2015
Home > Efficient resource management > Responsible management model


Cellnex seen many operational developments in 2015 including organisational changes related to the IPO and the integration of the acquisition in Italy, all concurrent with the search for new business opportunities. Fundamentally, these changes have been made to achieve the organisation’s key objective, namely to generate sustained value in the short, medium and long term through responsible management of the business, incorporating the interests and expectations of the Company’s stakeholders. Cellnex business model is based on the principles of corporate responsibility, to maximise the benefits to customers and society in general, through permanent access to telecommunications services, by relying on shared innovation and pursuing excellence in its work patterns.

Corporative policies and codes

This responsible management model is implemented throughout the Company through corporate policies and codes which are mandatory for all staff. The Corporate Social Responsibility Policy, the Communication and Contacts Policy, the Remuneration Policy for the Governance Bodies, the Policy for the Selection and Appointment of Directors, the Equality and Diversity Plan and the Code of Ethics and its Ethics channel all reflect Cellnex’s commitment to responsible management. These codes are complemented by the Strategic Corporate Social Responsibility Plan, that incorporates the best experiences of the Cellnex Group companies as well as new proposals for building a better organisation day by day.

To that end, in order to coordinate all of the challenges related to corporate social responsibility and to honour our commitments to all stakeholders over the coming years, we have implemented a process to define the Cellnex Corporate Social Responsibility Master Plan which is to be adapted to the Company’s objectives and its interaction with its stakeholders. This process featured an important exercise of listening to the Company’s main stakeholders, which identified the issues that are really relevant to Cellnex and all its stakeholders.

This Master Plan will give Cellnex a tool that integrates all the Company’s ethical, environmental and social initiatives, with a long-term vision, establishing commitments in accordance with internationally recognised standards that place it among the leading infrastructure companies operating Europe, especially in the telecommunications sector. The plan also aims to improve dialogue with all stakeholders, including the Company’s team, customers, suppliers and contractors, government, shareholders, the community and partners in shared projects.



We use our own and third-party cookies to improve our services and show you advertising related to your preferences by analysing your browsing habits. If you continue to browse, we understand that you accept the use of these cookies. You can change your configuration or obtain further information here. Accept

X