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INTEGRATED
ANNUAL
REPORT
2016

Pillars of the business model

Cellnex’s transformational and innovative character is the basis of its business model, which aims to maximise profit for all company stakeholders, and benefits for society as a whole, facilitating ongoing accessibility and connectivity to technologies, key services in the growing digitisation of the economy, and communications.

Cellnex is currently Europe’s leading independent telecommunications infrastructure operator.

Cellnex is currently Europe’s leading independent telecommunications infrastructure operator, providing a broad portfolio of high value-added services. These services are organised into technology solutions for customers in three main areas: Mobile telephony infrastructures; audiovisual broadcasting networks, network services (smart cities and the Internet of Things (IoT)).

The Cellnex business model is based on offering customers the space they need in the various centres to install and maintain their communications network equipment and provide wireless voice and data transmission. It also provides the most advanced audiovisual services to national, regional and local broadcasters. The company’s transformational and innovative character defines its operational and strategic management in a way that is sustainable and responsible with both society and the environment. This character is based on the following pillars:

  • Corporate culture based on the founding values of the organisation with a Mission and Vision aimed at creating value.
  • Corporate Governance Model safeguarding the interests of all stakeholders.
  • Risk management shared throughout the organisation and guided by risk tolerance levels and appetite determined by the Board of Directors.
  • Responsible management of the value chain based on a threefold vision:
    • Financial, through:
      • Robust revenue growth,
      • Attractive EBITDA margins,
      • Adjusted efficient capital deployment and investment (CAPEX) in maintenance;
    • Social, by creating value for all stakeholders;
    • Environmental, through eco-efficiency and biodiversity protection.

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