Responsible resource management

The CR Plan incorporates the best experiences of the Cellnex group companies as well as new proposals for building a better organisation day by day.

Cellnex’s key objective is to generate sustained value in the short, medium and long term, through responsible management of the business, incorporating the interests and expectations of the company’s stakeholders. In achieving this goal, 2016 posed a great challenge for Cellnex at management level. More specifically, in continuing to maintain investor confidence, ensuring the consolidation of Cellnex as a company while driving an international expansion and consolidating and gradually adopting policies and best practices.

The realisation of all these aspects of management was conveyed jointly through the effective deployment of the pillars on which is built the Corporate Responsibility Master Plan for 2016-2020. These pillars comprise the following strands: Ethical management and good governance, people development, sustainable business development, adding value to society, communication and reporting, governance of corporate responsibility.

The CR Plan incorporates the best experiences of the Cellnex group companies as well as new proposals for building a better organisation day by day. With this Master Plan, Cellnex aims to create an instrument bringing together all the company’s ethical, environmental and social initiatives. Furthermore, establishing a long-term vision, establishing commitments in accordance with internationally recognised standards that place it on the same level as the major infrastructure companies operating in Europe, specifically in the telecommunications sector. This plan also aims to improve two-way dialogue between Cellnex and all stakeholders, especially the company’s staff team, customers, suppliers and contractors, administrations, shareholders, the community and partners in shared projects.

Lines of action included in the Cellnex Corporate Social Responsibility Master Plan

Ethical management and good governance

Foster ethical behaviour

Establish a framework for ethical behaviour

Implement effective and sustainable corporate governance

Promote an acknowledged compliance culture

Incorporate executive responsibility into

the Corporate Social Responsibility master plan

Put the Corporate Social Responsibility master plan into practice

Establish a working framework for Corporate Social Responsibility

Sustainable development of the business

Ensure that the whole Company has the same level of environmental responsibility

Take a stance on the analysis of the effects of EMR on health

Increase environmental awareness among stakeholders

Add value to society

Drive and stimulate responsible and local procurement

Support the world of entrepreneurship and innovation

Create value in the community

Take a strategic approach to the relationship with the third sector

Comunicación y reporting

Create awareness within the Company about the importance of Corporate Social Responsibility

Get to know stakeholders and work closely with them

Implement integrated reporting

Be a reference in transparent corporate governance

Be a reference for value creation for society

People development

Implement an effective people development plan

Assist people in the internationalisation process

Promote quality employment

In 2016 it made great efforts to implement the various goals and actions included in the Master Plan. The degree of implementation of these is shown below:

Main actions implemented in 2016		Key future actions
Ethical management and good governance
✓	Approving and disseminating the Code of Ethics.	■	Establishing regular performance evaluations of the Board of Directors with the help of an external consultant.
✓	Defning a policy relationship with customers and suppliers (corporate gifts, sponsorships, etc.)	■	Developing a system for monitoring good practices in corporate governance
✓	Drafting a policy for selecting directors that is concrete, reliable and conducive to diversity of gender, knowledge and experience.
✓	Implementing a model for the prevention and detection of crime.
People development
✓	Continuing to implement the Leadership Plan, extending it to Management.	■	Making a frm commitment to equal opportunities and non-discrimination by supporting measures to facilitate the presence of women in the company.
✓	Developing and implementing the change management policy and effective implementation of new initiatives	■	Continuing to measure staff satisfaction through work climate surveys.

Sustainable development of the business
✓	Continuing integrated environmental management with the ISO 14001 management system, and performing the relevant update.	■	Continuing with the establishment of annual targets to minimise the carbon footprint.
✓	Increasing the percentage of certifed green energy consumed in business offces and operational centres.	■	Designing and developing a pilot project on voluntary compensation of CO2 emissions caused by a particular activity of the Company
		■	Implementing a plan to protect the environment and biodiversity applicable in natural spaces in which Cellnex operates.
Adding value to society
✓	Continuing to defne and implement the Responsible and Proximity Procurement Policy and extending it to all areas of the business.	■	Designing and establishing a sponsorship manual meeting the strategic priorities of the company.
		■	Developing a social action plan to channel the specifc actions to be developed and prioritising these.

Communication and reporting
✓	Working together with benchmark organisations in the telecommunications sector.	■	Having the Company’s integrated annual report checked by an independent third party in accordance with the highest reporting standards.
✓	Creating a Reporting structure, procedures, standards and monitoring mechanisms.
✓	Continuing to work towards an integrated report including indicators based on the most up-to-date international standards.
✓	Publishing internal policies and standards for good governance recommended by the CNMV’s Code of Good Governance. Stating how such policies have been implemented.
CR governance
✓	Defining the functions of the Appointments and Remuneration Committee regarding CR.	■	Studying the desirability of creating a CR Committee and providing it with functions and composition.
✓	Implementing an IT tool to facilitate information-gathering for CR reporting.	■	Establishing a system for monitoring the degree of implementation of the actions.
✓	Setting the CR Master Plan in train and periodically reviewing compliance.	■	Defining common Corporate Responsibility requirements for all Group companies..
✓	Setting specifc annual targets.

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