Adding value to society

Customers

Cellnex Telecom applies a customer relations model based on proximity, transparency and the search for constant improvement.

One key factors of the business model is continuous customer support throughout the service provision process, from commercial to incident management, reporting and possible consultations and complaints during provision, operation and maintenance. The customer's main contact person is therefore the commercial manager, who involves the required specialist arear according to the service phase and characteristics to provide a suitable response to the customer's needs at all times.

To guarantee a personal and stable customer relationship, we strive to focus our commercial force on market segments by enhancing the role of the account manager who looks after the specialist end-to-end relationship with customers by providing a comprehensive and personalised service geared towards their overall satisfaction.

In 2019 Cellnex Spain continued managing user complaints under the Complaint Management Procedure. Especially significant here is the second digital dividend, which comprises all the changes required in DTT Networks to free up the 700 MHz band for Mobile Telecom Services (mobile telephony and data) and the first 5G network roll-outs. This second digital dividend project will finish in 2020 and to date has required significant coordination  with the Spanish Administration and with our broadcast customers. 

In 2019, Cellnex Spain managed 12 user complaints related to DTT and Cellnex Italy managed 4. All of them have been processed and resolved according to the company's procedures before the end of the year.

The effective management of significant events and incidents requires, various business continuity guidelines and plans that we have designed to ensure that continuity of critical services in the event of failure in any system, either by protect on or redundancy.

In 2019 Spain also consolidated the integration of the various resources for ensuring network monitoring and performance in a single Network Operation Centre (NOC). This has improved the detection and resolution of network incidents.

The NOC operates and supervises the network 24/7 through two levels of customer service: the first level provides a broad overview to improve the service given to and perceived by customers, while the second level is split into technologies with operators who are highly skilled at each, to ensure efficiency in proactively detecting and solving incidents and problems. The equipment supporting the delivery of core services is controlled remotely from the NOC and, if necessary, can force the manoeuvres necessary for the correct provision of the service. In addition, technical units are available in all provinces of Spain so that a qualified technician can be sent to the site of the fault, when necessary, to provide a solution within the time stated in the service level agreements. Since the company provides its services and operates its network 24/7 in all locations, there is no downtime on any sites.

With the provision of new network services such as DAS, Private Networks, Smart Cities and IoT services, Cellnex is seeing a change in the type of its customers. Specifically, the new services entail managing a greater number of customers and players from different sectors that are also geographically disparate. This new scenario involves a change in the customer management model, which requires the implementation of new communication channels in addition to the account manager, web or email. In this new scenario it is particularly important for Cellnex to be present in forums, conferences and events in which Cellnex plays an active role.

Likewise, Cellnex has established a number of communication channels with customers, such as those contained in the service-level agreement (SLA) reports, or the studies of perceived customer satisfaction, the outcome of which feeds into action and improvement plans.

These studies were established with the following specific objectives:

• To have a complete picture of customers’ overall perception of the company. 
• To learn about the level of customer satisfaction, breaking down and parametrising overall levels of satisfaction into the various values and attributes in the study.
• To produce a map of customer indicators with the services provided by the company for each activity and segmented by business area and type of customer.
• To determine company recommendation and loyalty rates relating to each service, activity, business area and customer type.
• To determine the critical points and strengths and establish an action plan based on the external customer satisfaction study.

Customer satisfaction survey

The customer satisfaction survey in Cellnex Spain was conducted in 2017 and yielded very positive results, with 92% of Cellnex Telecom customers either satisfied or very satisfied with the company's service. Cellnex used the results of the 2017 survey of its key customers to pinpoint specific initiatives for each one and devised and implemented individuals Action Plans to strengthen the company's relationship with them. This plan is supported by a monitoring and evaluation process geared towards continuous improvements. 

A new model for measuring customer satisfaction was developed in 2019. This model integrates various measurements of customer satisfaction to gauge customer satisfaction at all stages of the process. 

It was also designed taking into account that the interlocutors, represent either the customer or Cellnex (according to the stage of the process), therefore using different measurements enables a greater number of interlocutors to be reached. 

This new model makes it possible to obtain specific feedback on projects/services and, much more frequently, to carry out more streamlined management of action plans, by receiving results directly from the client/project managers and reducing the outsourced cost by increasing the time taken to carry out the global survey.

Furthermore, Cellnex Italy incorporated the annual customer satisfaction survey as a standard practice. The survey asks customers about their relationship with the company, the sales process, Cellnex project management, its after-sale service, administrative service, general satisfaction, and overall satisfaction with other competitors on the market. In 2019, Cellnex Italy obtained 67% customer participation.

Cellnex Netherlands will conduct the next customer satisfaction survey in 2020, including Towerlink, Shere and Alticom. 

Zero Outage

The Deutsche Telekom Group renewed Cellnex Telecom's 'Zero Outage Supplier' certification for the third year running through Rainer Anton Offermann, Head SuperSquad Production Infrastructure & Service Enabling within the Deutsche Telekom Technik GmbH unit. This certification is part of the German company's worldwide programme to select and certify key connectivity service providers in each country with the aim of working jointly as partners in improving the service given to the end customer.

The programme sets the Deutsche Telekom Group's quality standards for its customers based on the operational excellence, security and stability of the systems, monitoring of critical components and reduction / resolution of incidents with availability 24/7 by its key suppliers.

Cellnex has been working for Deutsche Telekom in Spain since 2015, providing connectivity services to T-Systems. This company of the German Group has been responsible for performing the type-approval and certification process on Cellnex based on the criteria and quality levels set by Deutsche Telekom.

Suppliers

Cellnex has a supplier management model based on cooperation and joint improvement. This model aims to implement more efficient procurement procedures and find technological solutions to bring about improvements, both in internal management and in providing services to customers. It should be underlined that the model is governed by the use of best practices in procurement processes.

For Cellnex it is essential that suppliers should be familiar with corporate policies and ensure compliance with all of them. They can access Cellnex policies on purchasing, quality, environment, occupational risk prevention, information security, corporate responsibility and R&D + innovation as well as our Code of Ethics on the Cellnex corporate website. Suppliers must comply with these requirements in the course of their work, and must also make these rules and requirements available to all contracted and subcontracted personnel.

Cellnex established a Procurement Policy, which promotes a guide for action in the procurement process that goes beyond product and service price and quality to impact social, ethical, environmental, privacy and continuous improvement aspects in the performance of Cellnex Group suppliers.

In 2019, Cellnex acquired an IT tool to be rolled-out during 2020 that will enable Cellnex to have a common Supplier Portal (Portal) for all countries, which will provide a single point of contact with suppliers, help standardise and digitalise processes, improve supplier contact management and be able to request additional information for improvement. “Portal” is an scalable tool applicable to all countries.

Cellnex Spain has increased the contracts with local suppliers up to 95% for maintenance and network deployment activities regarding infrastructures. Our current policy for supplier section has been considered as added value due to the local proximity and knowledge of their staff.

Cellnex suppliers perform important maintenance tasks and techniques that contributes to Cellnex providing high quality services to its customers. Cellnex strives to generate local value by contracting 91% of local suppliers in Spain, 94% in Italy, 87% in France, 95% in Switzerland, 98% in Netherlands and 73% in UK. Whenever its possible, Cellnex priority is allocate provision of goods and services to local suppliers (local terms mean suppliers who are based in the same country where delivery of goods or provision of services is done).

In terms of Occupational Risk Prevention, Cellnex Telecom establishes coordination requirements between the company and its suppliers of works and services to comply with the obligations established in the Law on Prevention of Occupational Risks and other complementary regulations. It has specific guidelines for suppliers that access the company's facilities, mainly those involved in installations and maintenance projects, and customer colocation services. Likewise, Cellnex informs its suppliers of the environmental requirements for works. Suppliers must respect these rules to avoid generating environmental impacts while performing their work. If so impact are caused, corrective measures must be implemented to remedy them.

Cellnex is extremely committed to preventing corruption, which affects suppliers within supply chain. To this end, Cellnex applies an audit process to find out supplier’s position and schedule any necessary actions to avoid problems in this regard. 

Evaluation, selection and monitoring of suppliers

Cellnex's companies apply a procedure for evaluating and selecting suppliers to ensure they are aligned and compliant with corporate policies and ethos.

Cellnex has a system for evaluating, selecting and monitoring suppliers that includes an internal procedure setting out the criteria and phases to be followed to become a Cellnex supplier. 

• Initially, suppliers’ performance is evaluated using quality and time criteria to obtain a grading by levels according to the results. For suppliers with unsatisfactory results, while there is a desire to continue the business relationship, an action plan is established to correct and adjust their service level to that required by Cellnex. If a supplier does not improve its results and is unable to make the appropriate improvements, commercial relations may be terminated. This evaluation phase covers all Cellnex countries that have ERP system for purchases, such as the corporation, Cellnex Spain, Cellnex Italy, Cellnex France, Cellnex Switzerland and Cellnex Netherlands, for the current year.
• Additionally, an evaluation of main suppliers regarding social responsibility issues is performed. The scope of the suppliers involved in this evaluation was updated in 2019, to align it, as much as possible, with the criteria used to define the scope of suppliers to participate in the CDP Supply Chain. The CSR supply survey methodology has been modernised to increase participation in the survey and therefore gather information from more suppliers and have sufficient critical mass to determine actions for continuous improvement. The survey includes labour, risk prevention, social, environmental, quality and human rights aspects. The survey also expressly requires suppliers to accept Cellnex's code of ethics and recommends that suppliers ensure that their subcontractors respect and apply it. 

Along with the survey, Cellnex has informed its suppliers that it is in the process of certification (SA8000 Certification) and has sent its corporate social responsibility policy, as well as the requirements of the SA 8000 standard to make its suppliers aware of Cellnex's commitment to corporate social responsibility. Cellnex Italy has also achieved ISO9001, SA8000, ISO45001 certifications. In 2019, Cellnex Spain has evaluated 98 suppliers in terms of the environment and 100 suppliers in terms of labour relations. Similarly, 229 suppliers were assessed in terms of labour relations at Cellnex Italia, 2 at Cellnex France and 3 at Cellnex Switzerland, and 229 suppliers were evaluated in environmental terms at Cellnex Italia, 3 at Cellnex France and 3 at Cellnex Switzerland. At the beginning of 2020 we will develop a comprehensive analysis of the responses and, if necessary, agree on appropriate actions to be taken with each supplier.

In terms of the evaluation of new main suppliers, 89% were evaluated in Spain, 83% in Italy, 9% in France and 18% in Switzerland.

A specific information clause about the company’s Code of Ethics is included in the general conditions for purchase orders in Cellnex Spain, Italy, France, Switzerland and Netherlands as part of the company’s dissemination and communication drive. 

For the second consecutive year, the CPD Supply Chain questionnaire was launched to our suppliers, improving the response rate to 37%. In this questionnaire, company's suppliers report data on their emissions and environmental behaviour to evaluate their efforts to combat climate change.These actions carried out by the company during 2019, aimed at reducing emissions of polluting gases and managing climate risks throughout its supply chain, have received recognition from CDP, as the organisation has designated Cellnex Telecom as a global "Supplier Engagement Leader". Only 160 companies globally, barely 3% of a sample of more than 4,800, have this distinction. CDP thus recognizes the commitment to the fight against climate change that the operator has motivated among its suppliers.  

Shareholders

Cellnex works continuously to maintain investor confidence and to meet investor expectations. To this end, since 2015 the Group has had an Investor Relations Department, dedicated exclusively to channelling and making available all financial information to shareholders and analysts, as a key tool for publicising the real value and the potential of the company, plus its growth opportunities. During this year it has been confirmed that investors trust the company's long-term vision as well as the industrial profile offered by Cellnex. This model is attractive to our investors and has the confidence of most of our analysts, as more than 50% have a Buy recommendation on Cellnex ( a very significant percentage considering that in 2019 the share price revalued by 94%. This was achieved in 2019 thanks to the greater number of brokers that follow the company (currently 29).

The person in charge of this new department is Juan José Gaitán, who in 2017 was recognised by Extel 2017 in the leading European survey among the investment community, and in 2018 ranked second in the Best IR Professional Telecommunication Services category by the renowned Institutional Investor Magazine.

During 2019, we continued to roll out our ongoing communication with investors and support for the financial analysts who follow the Company, which is increasingly due to the increased market focus on the Company.

It is worth pointing to the over 700 face-to-face meetings held with investors during the year, more than 400 telephone meetings and our participation in more than 40 sector conferences, where all relevant aspects such as capital increases, new M&A transactions or the strategic positioning of Cellnex were communicated.

Public administration and regulatory bodies

Cellnex Telecom maintains a close relationship with the various public administrations in Spain and throughout Europe.

As an Operator with significant market power (SMP) for the broadcast carrier service of the television signal in Spain, Cellnex is regulated by the National Commission for Markets and Competition (CNMC) in the wholesale access service to its broadcast centres.

Finally, Cellnex's level of internationalisation and the sector's significant level of globalisation means that the European level of administration and regulation is even more relevant. The European Commission and European Parliament, along with the key players in the telecommunications sector, are involved in defining the regulatory framework and creating policies at European level. In this area, Cellnex plays an active role in defending sector positions.

Cellnex's participation in relevant initiatives

Cellnex action and participation in relevant industry associations 

In 2019, Cellnex continued to participate in initiatives related to sector activity. Cellnex belongs to the following associations:

Likewise, Cellnex has taken part in the following key international events:  

TowerXchange Meetup 2019

For the fourth year running, Cellnex took part in the TowerXchange Meetup 2019, one of the most important international meetings in the telecommunications infrastructure sector. TowerXchange is a think tank that offers conferences, panel debates and talks. The last Meetup brought together more than 250 industry leaders.

Mobile World Congress MWC-2019

Cellnex Telecom took part once again in this year's Mobile World Congress, the global meeting place for the mobile communication sector, at which the operator has participated in every one of the 13 yearly editions.

On this occasion, the company presented its latest solutions in terms of "intelligent connectivity", especially focused on the ecosystem of infrastructures that will serve as the basis for the deployment of 5G, as well as the most relevant cases of use in which it is working related to this technology, such as the connected vehicle, the IoT and the emergency management pilot using drones.

Smart Cities for Smart Citizens Congress

Cellnex took part in the Smart Cities for Smart Citizens Congress promoted by Valencia Marina, where José Antonio Aranda, Director of Innovation and Product Strategy at Cellnex, took part in the programme of conferences at the Congress offering the company's vision of the process of digital transformation linked to the roll-out of 5G technology. 

World radiocommunication conferences (WRC) 

The World radiocommunication conferences (WRC) took place in October-November 2019. They were organised by International Telecommunication Union (ITU) and are the meeting place for global administrations every three to four years to review and, if necessary, revise the Radio Regulations. These conferences serve to take decisions about the radio-frequency spectrum, as an international treaty, which affects the development of telecommunications. 

Cellnex is actively involved in the ITU process, where it defends its interests. The expected results of the WRC point to an intensive period in terms of study and research in the coming years (2019-2023). 

Significant awards and recognition of Cellnex in 2019

• We were awarded the special designation of "Most Honoured Company" from the 2019 All-Europe Executive Team ranking organized by Institutional Investor. Of the more than 1,200 companies nominated, only 125 companies received this distinction, obtaining at least two of the top positions in the main research categories.
• Cellnex received the ECM Deal of the Year in Iberia award for the 600 million convertible bond. This award is a comprehensive recognition of achievements in the capital markets and acknowledges Cellnex's excellence throughout the EMEA region.
• The Regional Interior Ministry of the Catalan Generalitat distinguished Gabriel Sevilla, Head of Corporate Security of Cellnex, with an honourable mention in Private Security for the direct collaboration of the whole team with various areas and units of the Catalan Police Force.
• Cellnex improved its FTSE4Good sustainability score, obtaining an overall rating (ESG, Environment, Social and Corporate Governance) of 4.4 out of 5 - as opposed to the 3.9 out of 5 recorded in 2018 - and far exceeds the average of the selective in the telecommunications sector, located at 2.9 out of 5.
• Cellnex was selected, together with Ferrovial and ACS, as a candidate for the company of the year 2019 award in the Influentials Awards. This category rewards companies for their innovative business model and contribution to social and economic development. In this regard, Cellnex was selected for doubling its stock market value in 2019, becoming the Spanish company with the best comparative results in the entire park, and for positioning itself as one of the best European companies in the roll-out of 5G technology.

Cellnex's participation in Sustainability Indices and initiatives

CDP (formerly Carbon Disclosure Project)

Once again Cellnex tooks part in the Carbon Disclosure Project (CDP), one of the most highly recognised organisations for its work on climate change, which seeks to assess the quality of – and systems for reporting – the information provided by private companies or by the public sector in the sustainability and environment area. 

This year Cellnex was rated the “A” score, the highest score allocated by the CDP. Only 12% of the more than 8,400 companies and organisations analysed worldwide – 178 in total – are part of the “A List”. Seven of the 90 Spanish companies analysed obtain the highest score allocated by the CDP.

Cellnex’s score has risen from ‘B’ to ‘A’ in recognition of its implementation of best practices in the fight against climate change in 2019, above all relating to Corporate Governance, the impact of its activity and financial planning, environmental risk management and the calculation and verification of emissions.

Furthermore, CDP has designated Cellnex Telecom as a global "Supplier Engagement Leader". Only 160 companies globally, barely 3% of a sample of more than 4,800, have this distinction. CDP recognises the company's strategy to reduce pollutant emissions and climate management throughout its supply chain.

United Nations Global Compact

In November 2015 Cellnex Telecom joined the United Nations Global Compact as an expression of its commitment to including the corporate social responsibility concept into its operational strategy and organisational culture. United Nations Global Compact is an international voluntary initiative that includes more than 8,000 companies and institutions across 135 countries. Under this agreement, Cellnex Telecom undertakes to promote and spread corporate sustainability policies and practices based on the 10 key principles promoted by the United Nations, focusing on the areas of human rights, labour standards, environment and combating corruption in business activities. Cellnex's commitment to the United Nations Global Compact is part of its Corporate Responsibility (CR) programme. 

FTSE4Good

Cellnex was added to the FTSE4Good sustainability index, which recognises the good practices of listed companies in the environmental, social and corporate governance fields. This year, Cellnex total score is 50% higher compared to the sector average, up to 4,4 points out of 5. The company obtains the maximum score in the Governance Themes and in the Climate Change theme (5/5).

Standard Ethics

Cellnex has taken part in the Standard Ethics sustainability index since 2017, obtaining this year an “EE-”, the same score as last year, which is equivalent to an adequate level for good compliance in governance, sustainability and social responsibility.

Sustainalytics

For the third year running, Cellnex was evaluated by Sustainalytics, an environmental, social and corporate governance (ESG) research and rating company for investors worldwide.  This year its average score was 70 points, up from 67 in 2018 and taking the company to 23th position (out of 96) from 29th the previous year. Cellnex scores average for the sector on social and environmental matters but holds a leading position when it comes to governance.

Dow Jones Sustainability Index

In 2017, Cellnex participated in the DJSI index for the first time and achieved good results, ranking above the industry average in the three dimensions evaluated: economic, environmental and social. 

This year Cellnex was again invited to participate in the Dow Jones Sustainability Index, as one of the few telecommunications operators worldwide. In 2019, Cellnex improved its total score by 5%, taking it to 60 points. More specifically, it scored better in the environmental (+13) and social (+5) dimensions. With a slightly lower economic score (-1) than in 2018, Cellnex will strive to continue working on all areas.

MSCI Europe index

Cellnex was added to the MSCI Europe index, following the May 2019 semi-annual index review. Cellnex was previously a constituent of MSCI Europe Small Cap Index. The announcement follows the company’s recent acquisition of 10,700 sites in France, Italy and Switzerland in line with its strategic expansion into Central and Western European markets. The company also recently delivered strong Q1 results and a successful share capital increase of €1.2billion in March 2019. MSCI is a leading provider of research-based indexes and analytics, and the MSCI index is of interest to several passive funds.

Social contribution

Cellnex works with non-governmental organisations through corporate volunteering actions, donations and joint development of projects. In 2019, Cellnex Spain launched the Programme of social projects and volunteerism, a platform that includes all projects aimed at contributing to the construction of a fairer society.

Likewise, other countries such as Netherlands or Italy have developed social contribution projects. Cellnex Netherlands implemented an initiative entitled “Media parks of broadcasting”, a project in which tickets were offered for EUR 5 for students to visit the towers on a study visit day. Cellnex Italy collaborated with different foundations which help children affected by diseases and health institutions in addition to participating in humanitarian actions. Also, in Ireland Cignal was the main sponsor of the Cancer Fund for Children Charity ball at The Shelbourne Hotel in aid of Daisy Lodge. 

Social projects and volunteer programme

In Cellnex we have a significant group of volunteers who contribute their ideas, skills, knowledge and time to developing solidarity projects. This year, we wanted to go one step further, creating a platform that not only recognises the work of these volunteers but also promotes further corporate volunteer activity and Cellnex as a socially responsible company, increasing our social contribution.

The purpose of Cellnex’s social action was defined through the programme, and the company's social action and volunteer projects were planned strategically for three years. It will also serve as a platform for the future creation of the Cellnex Foundation.

The Cellnex social projects and volunteer programme was created to improve our social environment by promoting the development of young people in vulnerable situations through education and inserting them into the world of work, promoting innovation and technology.

The first project we launched called “Cellnex Youth Challenge” is an educational and on-the-job training project in which Cellnex and its employees are closely linked to the La Mercè secondary school, offering support to vocational training students in telecommunications through motivation, mentoring, transmission of knowledge, experience and employability.

The initiative is aimed at several of the school’s courses. The programme covers all students involved in vocational training in telecommunications, with 70 young people benefitting from this initiative during this first academic year.

The main goal of the project is to reduce the school drop-out rate and promote youth employment, but it also has several secondary cross-cutting objectives. These include empowering students, using their skills to perform projects and involving of company volunteers and teachers to motivate students on their way to training and employment. This year 64 volunteers participated in the initiative.

In December we launched a solidarity campaign in which we collected food, toys, books and money at national level for children and teenagers who need them. As in previous years, in Barcelona there will be collaboration with the Juvanteny Foundation and in Madrid with the Madrina Foundation. Thanks to the contributions of the employees, we have obtained a total of 755 kg of food, EUR 847 in financial contributions and two whole vanloads of toys.

Donations

Once again, this year Cellnex continued to collaborate with non-governmental organisations through its specific budget allocation for Christmas gifts. The Group's 2019 corporate donation was given to Unicef. The collaboration with Unicef in the project “For me and for all my companions” in favour of equality and against discrimination and gender violence is framed in the Group's Diversity and Inclusion Plan. Specifically, the project focuses on girls and women who suffer exclusion in areas such as education, health, political participation and economic opportunities.

Also, in Cellnex Ireland sponsored a Masquerade Ball event. This event aims to raise money for the Cancer Fund for Children's Daisy Chain, an organization that builds therapeutic short break facility for children diagnosed with cancer and their families. Thanks to the donations received, they are building a second Daisy Lodge in Mayo to ensure 70 families across Ireland get the vital emotional support they need with a therapeutic short break in Daisy Lodge.

Contribution to initiatives

For years Cellnex has shown its commitment to society by joining and organising numerous Corporate Responsibility initiatives. Below are the most important initiatives of 2019. 

Seres Foundation

The company worked with the Seres Foundation, whose aim is to "Build a healthier, stronger society with competitive businesses that can stand the test of time". The foundation aims to foster and promote strategic business actions that contribute to an overall improvement in the social situation. Cellnex has signed an agreement pledging to work with the Seres Foundation, disseminate their joint work, share knowledge on good practices in social matters, and attend meetings with partners and other social entities. In 2019, Cellnex donated € 6,000.

AMPANS

Cellnex contributes to the AMPANS foundation by buying the company's Christmas gift hampers from them. The AMPANS Foundation promotes education, quality of life and employment for people with an intellectual disability, mental illness and other groups at risk of exclusion, by creating and managing centres, services, programmes, support and business activities that pursue excellence.

WWF Earth Hour 2019 

For the third year running, Cellnex joined the WWF 2019 Earth Hour campaign and turned the lights off in the offices of Cellnex in Barcelona, Rome, Milan, Paris, Zurich, Reeuwikj and Zmolle (Netherlands) and Woking (UK) from 8.30pm to 9.30pm on 30 March. In doing so Cellnex hopes to show its concern about the effects that climate change is having on the planet's people, nature and economy, in addition to its public commitment to reduce CO2 emissions. In 2019, Cellnex donated € 500.

Installation of forest water connections

Since 2008, Cellnex has been investing in forest water connections at its centres for firefighters to use in the event of an emergency. To date Cellnex has installed water connections in 23 of its centres in Spain, with a total investment of EUR 153,425 (EUR 6,973.86 per connection).

Barcelona Climate Plan

Participation in co-producing the Barcelona Climate Plan with Barcelona City Council, which sets down all ongoing and planned actions related to climate change in the city. Cellnex draws up proposals within the company and takes part in the debate on the proposals submitted by all participants.

TV3 Telethon

Cellnex has been taking part in the TV3 Telethon for more than 10 years. The Telethon Foundation aims to foster and promote biomedical research into and social awareness of diseases for which no cure has been found. In 2019, Cellnex donated EUR 9,000. The money raised is used to research new methods of prevention, diagnosis and treatment for minority diseases. 

Collaboration with the BEST Foundation 

Cellnex made a commitment to the Barcelona Engineering and Economic Studies project this year as a sponsor company of the BEST Foundation. This new inter-university degree offered by the Polytechnic University of Catalonia (UPC), Pompeu Fabra University (UPF), Barcelona Global, and FemCat aims to train highly skilled engineers to address the challenges of a continuously changing society and equip professionals who are interested in business leadership. Cellnex will sponsor two students in a four-year commitment with an annual contribution of EUR 10,000 each. 

IESE

Cellnex has been an IESE sponsor company since 2017 and is involved in various projects run by the Public Sector-Private Sector Centre of the Business School. In 2019, Cellnex will sponsor with a contribution of € 35,000.

Fundació Portolà

In 2019 Cellnex collaborated with Portalà Foundation, an organisation going back almost 30 years and supporting the social and labour integration of people with intellectual disabilities. Through this collaboration, Cellnex takes on the foundation’s commitment to responsible consumption and the development of social logistics by importing fair trade and social economy products.

Social projects

Third Social Sector Board

As part of the m4Social Project, Cellnex Telecom signed a collaboration agreement in December 2017 with the Third Social Sector Board to carry out a social housing project involving the use of sensorisation and connectivity technologies linked to the Internet of Things (IoT). In 2019, the number of social housing units equipped with various sensors making it possible to collect and monitor data related to energy efficiency, temperature, humidity and CO2 levels, among other indicators, will rise to 50, thereby helping these social entities to better monitor and protect these “connected” homes. This data is stored on an IoT platform that Cellnex provides which allows the housing authorities to anticipate abnormal situations or risks, optimise resource use, and make decisions on possible actions according to the parameters obtained. It also enables them to learn a new management methodology, which in addition optimises and renders their operations more efficient.

Casa Bloc Project

This year Cellnex started the steps to collaborate in the execution of the Llar Casa Bloc Project promoted by HÀBITAT3. This organisation is a social housing manager promoted by the Third Social Sector of Catalonia with the aim of ensuring that all of society, especially the most vulnerable groups, have decent housing.

Llar Casa Bloc Project aims to remodel the former residence of the Casa Bloc to create 17 homes that will host people in vulnerable situations in the city of Barcelona. Cellnex's collaboration is focused on the installation of the necessary elements for an integral management of the houses' consumption and to provide them with the Wi-Fi communication infrastructure.