2019

Integrated Annual Report
Consolidated Management Report
Consolidated Financial Statements

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Cellnex in 2019: milestones, key figures, business model & prospects 02

An innovative and transformational business

Cellnex's innovation is closely linked to its strategy, and this is embodied in its aim to be the company that generates value for society, customers and shareholders, through innovative, efficient, neutral and high-quality management in delivering service and contributing technological solutions. This commitment to R&D+i represents one of the main drivers for Cellnex in the current global context, characterised by its strong innovative character and being a company that is strongly linked to the digital world and the communication technologies.

In this sense, Cellnex works on different projects to be one step ahead, specifically, in two areas: innovation and product strategy. This model also embodies a cross-cutting approach, where working procedures are defined in multidisciplinary teams and enhanced cooperation with the stakeholders that deal with Cellnex.

Cellnex has an efficient and consolidated Innovation Model based on streamlined integration processes, as well as on standardising the development of innovative activity. This model fosters a culture of innovation throughout the company that encourages everyone to continue working in line with the vision of cross-cutting integration of innovation and work with multidisciplinary teams, both inside and outside the company.

Open innovation

Cellnex is driving open innovation, allowing the company to deal with companies with a wide variety of verticals, nature or size. In this sense, the company is developing different initiatives:

Acquisition: we evaluate potential acquisitions of start-ups related to Cellnex business.
Investment: Cellnex is dedicating time to identify investment opportunities with Start-ups. At this point, the project with the start-up Nearby Computing stands out.
Acceleration: we collaborate with third party acceleration programs in order to get a faster evaluation of a potential opportunity with a startup.
Co-Innovation: A lot of activity around Open Innovation is through collaboration with external companies in a variety of verticals
Discovery/Scouting: We do usual start-up ecosystem surveillance, attend to start ups events and collaborate with seed funding companies among other activities in order to detect potential opportunities.