Cellnex's commitment extends beyond just its services; the company is dedicated to giving back to society through knowledge-sharing, technological progress and active involvement in charitable causes. This commitment encompasses financing projects, engaging in volunteer work, and collaborating with various philanthropic initiatives. Cellnex actively evaluates and manages its impacts on the environments and countries in which it operates, in line with its commitment to social responsibility.
"Being a Facilitator of Social Progress" is a key strategic action line outlined in Cellnex's ESG Master Plan. This initiative aims to tangibly manifest Cellnex's societal impact. This strategic approach includes fostering diverse educational, social, and cultural programmes and projects.
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Since 2020, Cellnex Portugal has built more than 500 new telecommunications infrastructure sites, most of them outside urban centres, contributing to the promotion of territorial, social and economic cohesion in Portugal.
Cellnex, as an agent for the development of the telecommunications sector, aims to continue building new infrastructure in the coming years.
Regarding 5G, in 2023 we will continue to adapt current infrastructure and build new infrastructure to enhance the modernisation of operators' networks with 5G equipment.
Cellnex Austria took part in the Austrian SDG- Awards 2023. And although it did not win an award, the Senate of the Economy recognised Cellnex Austria’s work and dedication to support the fulfilment of the UN SDGs.
Emmaüs Connect is an organisation that focuses on the digital inclusion of the most vulnerable groups.
Cellnex France and Emmaüs Connect have formed a two-year partnership project (2020 to 2023) to work towards the digital inclusion of the most vulnerable groups. It has resulted in the organisation of 100 workshops on computer literacy, set up 100 services to help people get connected, accompany 100 beneficiaries through an educational programme and contributed to the opening of a new reception point.
In October 2023, Cellnex Poland, together with the Foundation for Good Initiatives, a local partner of the Cellnex Foundation, implemented the EduTravel project for the benefit of young people in care and educational institutions. The Warsaw office was visited by a group of the Foundation and employee-volunteers took on the role of trainers, conducting workshops for young people on the telecommunications industry. It was a unique opportunity to share knowledge, support children who are having a more difficult start to adulthood and get involved in employee volunteering. It was a very special day, both for the young people from the care and education facilities and for all Cellnex volunteers involved in the preparation and implementation of the project. Cellnex Poland is looking forward to future editions of EduTravel.
Also in 2023, for the second consecutive year, Cellnex Poland employees had the opportunity to take part in the “Rusz się z nami – razem raźniej” ("Move with us - together we are stronger") charity competition as a part of annual Well-being Month. By tallying up the kilometres while walking, running, and cycling, employees raised funds to support the Foundation that helps young people advance in various areas of their lives.
As part of its solidarity initiatives, Cellnex Portugal supported three institutions that significantly impact its community:
Additionally, in March, Portugal participated in the “Uma Árvore Pela Floresta” initiative with the planting of 68 trees in Serra da Estrela (in Baldio de São Pedro, Manteigas), an area severely affected by the fires of the previous summer.
Furthermore, as a gesture of support, Portugal raised funds for Stand4Good, an institution that supports university students with financial needs.
Cellnex Spain supported various initiatives aligned with its commitment to children's health, including backing the promoting committee of La Noche solidaria Hospital Sant Joan de Déu, the Leo Messi Foundation, and Barcelona Global. The aim was to enhance the diagnosis and treatment of children affected by rare diseases, as a significant portion, currently 25%, endure a waiting period of over four years for diagnosis, with the majority unable to access treatment.
Additionally, Cellnex contributed to The Pere Tarrés Foundation, actively participating in a solidarity dinner to fund projects benefiting children and young people in vulnerable situations. This support facilitated the renovation of the Can Rafal socio-educational centre in Palma (Mallorca), part of the Foundation's Network of Socio-educational Centres, aiding 40 children in vulnerable situations.
Another project involved renovating and furnishing a new apartment, "La Giganta," measuring some 85 square metres in Mataró (Maresme), to accommodate four young migrants.
Moreover, Cellnex continued its financial support for FESBAL and endorsed "Cellnex Street" in the Madrid Food Bank's central warehouse. FESBAL, founded in 1995, is a non-political and non-denominational organisation striving against hunger, poverty, and food waste by promoting the work of associated food banks.
The Red Cross acknowledges the enduring support of businesses as crucial in addressing contemporary humanitarian challenges, encompassing chronic poverty, social inequalities, environmental and climate issues, migration and refuge, unwanted loneliness, and youth and mental health concerns. In alignment with this recognition, the Catalonia Red Cross organised an event entitled 'The Value of Companies' to honour the collaborative efforts of businesses that closely partnered with the entity from 2022 to 2023, contributing significantly to the fulfilment of the United Nations 2030 Agenda's Sustainable Development Goals. At the gala, Cellnex received recognition for its substantial contribution to universality, embodying a pivotal element in the fundamental principles of the Red Cross. Moreover, Cellnex actively participated in the “150 anys amb tu” programme, commemorating the organisation's first century and a half and paying tribute to the invaluable work of volunteers across all geographical areas in which the Red Cross operates.
Cellnex Switzerland has supported Médecins Sans Frontières, this entity was founded in Paris in 1971 by a group of journalists and doctors. Today it is a worldwide movement of some 65,000 people. Médecins Sans Frontières provides medical assistance to victims of conflicts, epidemics, natural disasters or exclusion from health care. Its teams are made up of tens of thousands of health professionals, logisticians and administrative staff, united by its charter. Their actions are guided by medical ethics and the principles of impartiality, independence and neutrality. It is a non-profit, autonomous organisation, beholden to its members.
Cellnex UK has established partnerships with various charitable organisations, notably the UK Community Foundation, to address digital exclusion across the country. Throughout 2023, the company continued its support for numerous communities in Greater London through the London Community Foundation, aiding efforts to combat digital poverty. By inviting groups like PLIAS Resettlement, Holborn Community Association, and ClearCommunityWeb to a 'Get Online Week' webinar, Cellnex UK showcased initiatives promoting digital inclusion and highlighted the impact of its funding.
In Greater Manchester, Cellnex UK collaborated with Forever Manchester to foster digital inclusion projects aligned with the Greater Manchester Digital Inclusion Strategy's core themes. Through the Cellnex Digital Inclusion Fund, the company provided support to community groups such as Afrocats and Community Media Crew Group, addressing digital access, affordability, and skills across various demographics. Cellnex UK's commitment and contributions have led to the company being nominated for the Forever Manchester Business Supporter of the Year Award in 2024, demonstrating its dedication to local initiatives, including its support for the Greater Manchester Combined Authority Digital Strategy and participation in the Greater Manchester Digital Inclusion Taskforce.
In Scotland, Cellnex UK partnered with the Scottish Council for Voluntary Organisations (SCVO) and co-funded projects with the Scottish Government, assisting the Digital Participation Charter Fund Round 9. The company's ongoing support for community digital inclusion projects across urban and rural Scotland demonstrates its commitment to combatting digital poverty. Furthermore, Cellnex UK participated in SCVO’s Digital Inclusion Roadmap Launch in Edinburgh, contributing to Scotland's journey towards becoming a digitally inclusive nation. The launch featured a case study highlighting Cellnex UK's role in addressing digital poverty across Scotland.
One of Cellnex's commitments is to support the educational system in increasing learning opportunities and promoting progress and social justice. To this end, Cellnex supports the ESADE Talent Program so that the best students, regardless of their economic situation, origin, culture, and/or beliefs, have the opportunity to learn and grow. For the fourth consecutive year, Cellnex has supported the education of two ESADE students.
Partnership with the BEST Foundation: Cellnex has renewed its commitment to the Barcelona Engineering and Economic Studies project. This inter-university degree offered by the Polytechnic University of Catalonia (UPC), Pompeu Fabra University (UPF), Barcelona Global and FemCat aims to train highly skilled engineers to address the challenges of a continuously changing society and equip professionals who are interested in business leadership.
"Cellnex is responsible for the deployment of the CO2 sensors on our infrastructure and provide LoRaWAN connectivity for the data transfer from the sensors to the Microsoft Azure Cloud Platform as well as the power supply to the sensors. We currently have 20 deployed under the ‘Urban Sense’ pilot and the initiative is expected to expand under a larger phase 2 rollout.”
Paul Delaney
Country Managing Director - Cellnex Ireland
Throughout 2023, several social initiatives were implemented to offer support to entities representing various vulnerable communities, with a focus on facilitating their digitalisation and enhancing the digital skills of their users.
Cellnex Foundation, “Academy of the Future” - Cellnex has sponsored a unique Connectivity & Smart City education programme aimed at 12 to 16-year-old students which is targeted at socially disadvantaged schools and female participation in Science, Technology, Engineering and Mathematics subjects. Cellnex's role, apart from providing sponsorship, is also to co-create the “connectivity” aspects of new programmes with other partners and drive support for programmes in Ireland across the telco industry.
Cellnex has collaborated with Maynooth University to deploy CO2 measuring sensors on our infrastructure providing power and IoT LoRaWAN connectivity under a project jointly funded by Science Foundation Ireland and Microsoft. The initiative has the potential to be scaled up and rolled-out across other Cellnex territories.
Transforming the future a programme, spearheaded by the Spanish Red Cross, that aims to tackle loneliness—a result of social isolation stemming from a lack of social networks, consistent support, or accessibility to community services. This multifaceted social issue leads to vulnerability and risk among certain groups, with adverse effects on both physical and mental health, often raising mortality risks.
The alliance strives to cooperate in designing and executing a variety of strategies, actions, and remedies to face the challenges of loneliness and social isolation. Leveraging community-centred technology, the goal is to enhance the intervention model and social safety net, collaborating with private entities in the process.
Cellnex undertakes various digitalisation and modernisation initiatives for society, involving infrastructure provision, participation in events, and collaboration with different foundations.
Over the past six years, Cellnex Ireland has supported its customers, the mobile network operators, in delivering improvements in mobile connectivity in villages and townlands across Ireland which have enhanced the lives of those communities living in the surrounding areas. Cellnex Ireland believes that mobile connectivity should be available no matter where anyone lives.
That’s why Cellnex Ireland launched "Get Connected" on a pilot basis in 2021 as a way of identifying communities who need better coverage and who can come together to support the deployment of services in their area.
Get Connected was established to bring together the power of the local community combined with the expertise of the leading telecoms infrastructure provider in Europe, Cellnex, to ensure the delivery of cost-effective solutions in areas that require improved coverage and connectivity.
Cellnex Ireland is currently progressing with the deployment of solutions to rural communities located in coverage black spots through its programme. To date, the initiative has been successfully implemented at 20 sites. This progress aims to assess the requirements in these areas and identify and plan the most appropriate solutions.
In 2023, Cellnex Ireland commissioned a further six rural connectivity sites. Locals in these areas can now enjoy enhanced mobile coverage which offers them the connectivity they require in their day-to-day lives.
Every responsible employer should provide women with opportunities to develop and improve their skills. That is why Cellnex has implemented long-term inclusiveness programmes at the company, such as #ADPWomen, enabling women to realise their potential to perform managerial roles. In this regard, Poland is becoming the focus of discussions about the technological future of the world and the role women are to play in it. The Women in Tech event in Warsaw in 2022 and 2023 was an example of how to make effective use of the enormous potential for leadership skills that lies hidden in women.
In 2023, Cellnex Poland once again took an active part in the Women in Tech Summit, the biggest Tech event for women in Europe and Asia. The conference boasted 11,000 participants, 500 speakers, and 300 mentoring sessions. Cellnex was one of the exhibitors, speaking to hundreds of young women during the conference. Cellnex Poland was keen to raise awareness of how much female participation is needed in the technology sector. Interacting and exchanging insights with the conference attendees fostered mutual learning.
The Strategic Priority "Being a Facilitator of Social progress", in the Cellnex ESG Master Plan, identifies an action to create materials to explain to the public that 5G networks are designed to minimise power and they use a new, advanced and highly efficient radio architecture resulting in optimised levels of exposure to electromagnetic fields.
The Cellnex UK Community Relations team continues to raise awareness of the benefits of 5G and provide opportunities for the public to self-educate on this topic, demystify 5G, explain Cellnex UK's business responsibilities and try to address public concerns. This approach is largely centred around sign-posting communities to reliable sources of information on 5G health and safety, such as by the WHO, ICNIRP and the UK Health Security Agency.
Also to ensure best practice engagement with communities as part of the delivery process and help explain the need for apparatus on the sites and benefits of mobile connectivity. The team continues to build its communication through a Community Relations Strategy based around education, information, process, best practice, partnerships and duty of care. All this community liaison work is designed to minimise risk and disruption to Cellnex UK business infrastructure, customer delivery and growth.
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